Affiliate Marketing Book: Review Of James Martell Training Manual

James Martell Shares His Strategy With The Trainee Affiliate Marketer
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HandBook For The Affiliate Marketer Review

James Martell, a Canada based affiliate marketer and founder of AffiliateBuzz, is well known for his wealth of experience in the referral marketing industry. Not only does he train students in real life, give presentations in major conferences, but also promotes a sound number of his own websites to earn affiliate income checks.

James also markets a training manual that he has written for those determined to make a living online. This manual details his approach to affiliate marketing and also shows how it can be pursued by apprentices to achieve similar level of success.

His success is evident firstly from the fact that several of his websites are constantly doing well at Google for competitive keywords, meaning these sites own top rankings for the phrases which people like you and me use to search for related products or services. Secondly, he also declares his Commission Junction monthly income, which is quite enormous. Considering that we are talking about someone who has been a speaker at Commission Junction's Conference, chances are slim that there would be any misleading statistics provided on his website.

Getting back to James blueprint for success as an affiliate marketer, it could very well be divided into three steps:

1 - Selecting profitable industries that do well on internet and have a geared up demand for their services and products.

2 - Partnering with the right set of merchants coming from these industries and joining their referral marketing programs.

3 - Building search engine friendly websites to attract traffic and redirecting this audience to merchant's offerings in an effective way.

I believe that Mr. Martell places more importance on the third point. Quite logical, since this is the spot where do or die situation arises. You must attract quality traffic to promote affiliate programs in a profitable manner. But practitioners are divided into different groups when it comes to how this traffic is raised. Several favor seasonal search engine optimization techniques, a few argue for longer-term content building strategy, leftovers rely on other activities like forums marketing, ezine distribution, paid advertising etc.

Mr. Martell's training manual advocates the case for a broader search engine marketing campaign for the affiliate marketer to achieve success. He uncovers how Google's link popularity based algorithm has changed the rules of the game and how an affiliate can exploit this ranking criterion through his network of websites without triggering the spam filters.

To conclude, I would only say that James Handbook is a must read for novice affiliate marketers, and a valuable addition to the professional's library.