2-Tier Programs & 5 Pillar Club - SiteSell Review By Affiliate Programs Marketing

Why 2-Tier Programs Do Not Deliver What They Are Supposed To?
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SiteSell Review
4th of December' 2002

Have you ever joined an affiliate program that offers 2 levels of commission income, a.k.a. 2-tier affiliate programs? I'm quite sure that your expectation of explosive monthly income without doing much of work didn't materialize.

Most of the programs attract webmasters by providing an online calculator that will try to estimate your income based on the direct sales as well as indirect sales of sub-affiliates you bring into the program. The assumption is that you can get away with a bare level of sales in the given period, whereas your sub-affiliates will be diligent enough to achieve a huge number for their sales figure, providing you with free 2nd level commission income.

Why this theory fails to materialize? Because all those sub-affiliates you bring are
only interested in building a team of their own sub-affiliates that can do the magic of generating sales for the merchant.

SiteSell is different. It's still a 2-tier affiliate program but the attitude is focused on business practicality. They understand the significance of "new customers" for a company's survival & continued profitability and they have devised their affiliate commission structure to reflect this stance.

SiteSell offers a variety of e-books on the subject of internet business & marketing. They also market Site Build It software that helps today's webmasters build profitable and traffic-oriented websites from scratch.

To reach the masses, they run a well rewarding affiliate program called 5 Pillar Club. What's unique about this club is the TVI approach to calculating affiliate commissions. Affiliates are required to do atleast one sale themselves, if they desire to collect their 2nd level commission
income. The more direct sales that an affiliate does, the more percentage of selling price (hence commission) does he get for the sales of his sub-affiliates. This motivates webmasters to work on increasing their conversion ratio and doesn't let them completely forget about the program after placing initial banners on their web pages. Result, company's profitability grows as affiliate members keep on bringing new customers. I haven't seen any other affiliate program introducing such restriction, but overall this is good for the whole affiliate community.