Ok, you have just launched your 'months pending' affiliate program and are now excited to tell the world about it. Unfortunately, you do not have the Big Budget that other companies somehow manage to come up with, otherwise why would your affiliate program be pending for months ;)

But this doesn't mean that the launch should go unnoticed. There are many inexpensive ways of spreading the word such as proper email marketing, listing your program with online affiliate directories etc. However, in this article we are going to discuss AdBrite.

AdBrite is an online Ad Marketplace that brings the buyers and sellers on one platform, leveraging the economies of scale while doing so. Not only does it make it easier to manage advertising campaigns running on a number of websites, but it also offers many other advantages.

A typical Category screen that shows narrowing criteria on left side, listings to cover the center and with each listing are its average page views, average cost-per-click and minimum amount to order info.

One such advantage is the "Drilling Down To Niche Websites" ability that AdBrite presents. From their homepage, you can browse various categories of websites. Say you select the "Technology" category. You'll be impressed with the variety of criteria that you can make use of to narrow your list. These short listing factors are:

- By Sub-category
- By Cost Per Click
- By Conversion Ratio
- By Hits Per Day
- By Unique Users
- By Repurchase Rate
- By Alexa Rankings
- By Availability

Drilling down, you can find plenty of niche websites which are selling advertising at very attractive rates. Advertising spans, as short as 1-day, make it very economical to try it out. Plus the AdBrite network serves you with plenty of useful info to evaluate whether the website is even worth those few dollars or not. This information includes:

1 -- For how long the website has been a member of AdBrite Network.

2 - Average page views and the number of unique visitors responsible for these.

3 - Origin of traffic; this tells you whether the website has a global appeal or is only catering to a local community.

4 - Website's Alexa Rank

5 - Average Cost Per Click

6 - Repurchase Rate; this is really useful - tells you how many advertisers considered it worthy to enroll for a second round.

7 - Average CPC for your industry; perhaps you shouldn't judge performance by the general CPC rate.

Overall, for those on a tight budget, AdBrite looks like a decent alternative to mainstream pay-per-click programs such as Google Adwords and Overture's Paid Listings. With just a little extra effort, you can identify niche websites and save a fortune with their economical advertising rates. The quality of this traffic is not compromised like it happens with a number of other cheap advertising solutions.

Official Website:
AdBrite